FUKU
project overview
FUKU was a concept store showcasing Polish fashion designers. I wanted the logo to function as both a wordmark and a monogram — a visual language strongly associated with the fashion industry. In the mark, I simplified the reading path by emphasizing the oversized “U”, a letter repeated in both parts of the name, creating a bold typographic and graphic statement. FUKU was located in Sky Tower, Wrocław. I also had the opportunity to design the mobile showroom and the store’s window display.
project type
art direction, brand design
client
FUKU
