Puch band

I was invited to develop a logo concept for the music band PUCH. The musicians did not have a specific direction in mind for how the identity should look, which allowed for a broad creative exploration during the process. After several iterations, we arrived at a solution that resonated with the entire band. The final mark was designed to be versatile and dynamic, creating a sense of movement and shifting letterforms. This flexibility also opens up strong possibilities for animation, allowing the logo to evolve and form different words or compositions. The band will use the identity across various concert materials, including merchandise and large-scale stage backdrops. Alongside the logo, I also developed a series of key visuals to support the band’s ongoing promotion and visual communication.