Grupa Wender

The client approached me with the need to bring structure and clarity to their business. They had been operating across multiple industries and wanted not only to organize these activities, but also to establish a consistent visual identity system for future brands. We began by designing the logomark for Wender Group, the parent entity overseeing all other companies and brands. The symbol combines the company’s initial with a circular form, subtly referencing a crown to reflect its overarching role. I then developed the color palette, typography, and a set of guidelines for creating subsequent brands, including WenderEdu, WenderIT, WenderApart, WenderDigital, and WenderSAD. All of these elements were brought together into a cohesive visual identity system, providing a strong and practical foundation for the company’s partners and contractors in their day-to-day use of the brand.