TAO

My task was to design a logo for a Chinese medicine and acupuncture clinic. The symbol draws inspiration from the tradition of Chinese calligraphy. The clinic name, TAO, has been integrated with the motif of a needle and acupuncture points. At first glance, the mark appears abstract, but upon closer inspection, the individual letterforms reveal a clear and cohesive composition. Alongside the logo, a basic brand guideline was developed to support the client in the consistent and effective use of the identity.